Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299BE6
RGB
41, 155, 230
HSL
204, 79%, 53%
HSB
204, 82%, 90%
CMYK
82, 33, 0, 10
LAB
61, -12, -48
LCH
61, 49, 256
OKLCH
0.66, 0.15, 244
XYZ
27, 30, 79
LUV
61, -36, -73
HWB
204, 16%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.