Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299DE3
RGB
41, 157, 227
HSL
203, 77%, 53%
HSB
203, 82%, 89%
CMYK
82, 31, 0, 11
LAB
61, -14, -45
LCH
61, 47, 253
OKLCH
0.67, 0.14, 241
XYZ
27, 30, 77
LUV
61, -37, -69
HWB
203, 16%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.