Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299DE5
RGB
41, 157, 229
HSL
203, 78%, 53%
HSB
203, 82%, 90%
CMYK
82, 31, 0, 10
LAB
61, -13, -46
LCH
61, 48, 254
OKLCH
0.67, 0.14, 242
XYZ
27, 30, 79
LUV
61, -37, -70
HWB
203, 16%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.