Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
299DF8
RGB
41, 157, 248
HSL
206, 94%, 57%
HSB
206, 83%, 97%
CMYK
83, 37, 0, 3
LAB
62, -7, -55
LCH
62, 56, 262
OKLCH
0.68, 0.17, 248
XYZ
30, 31, 93
LUV
62, -36, -86
HWB
206, 16%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.