Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29A3EA
RGB
41, 163, 234
HSL
202, 82%, 54%
HSB
202, 82%, 92%
CMYK
82, 30, 0, 8
LAB
63, -15, -46
LCH
63, 48, 252
OKLCH
0.68, 0.15, 241
XYZ
29, 33, 83
LUV
63, -39, -70
HWB
202, 16%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.