Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29A7FF
RGB
41, 167, 255
HSL
205, 100%, 58%
HSB
205, 84%, 100%
CMYK
84, 35, 0, 0
LAB
65, -10, -54
LCH
65, 55, 259
OKLCH
0.70, 0.17, 245
XYZ
33, 35, 100
LUV
65, -39, -84
HWB
205, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.