Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29ABDA
RGB
41, 171, 218
HSL
196, 71%, 51%
HSB
196, 81%, 85%
CMYK
81, 22, 0, 15
LAB
65, -23, -34
LCH
65, 41, 236
OKLCH
0.69, 0.13, 228
XYZ
28, 35, 72
LUV
65, -42, -50
HWB
196, 16%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.