Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29AEDB
RGB
41, 174, 219
HSL
195, 71%, 51%
HSB
195, 81%, 86%
CMYK
81, 21, 0, 14
LAB
66, -24, -33
LCH
66, 41, 234
OKLCH
0.70, 0.13, 227
XYZ
29, 36, 72
LUV
66, -43, -49
HWB
195, 16%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.