Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29AFE0
RGB
41, 175, 224
HSL
196, 75%, 52%
HSB
196, 82%, 88%
CMYK
82, 22, 0, 12
LAB
66, -23, -35
LCH
66, 42, 237
OKLCH
0.71, 0.13, 229
XYZ
30, 37, 76
LUV
66, -43, -52
HWB
196, 16%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.