Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
29B4E6
RGB
41, 180, 230
HSL
196, 79%, 53%
HSB
196, 82%, 90%
CMYK
82, 22, 0, 10
LAB
68, -24, -36
LCH
68, 43, 236
OKLCH
0.72, 0.13, 228
XYZ
32, 39, 81
LUV
68, -45, -53
HWB
196, 16%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.