Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2A1409
RGB
42, 20, 9
HSL
20, 65%, 10%
HSB
20, 79%, 16%
CMYK
0, 52, 79, 84
LAB
9, 11, 10
LCH
9, 15, 44
OKLCH
0.22, 0.04, 46
XYZ
1, 1, 0
LUV
9, 11, 6
HWB
20, 4%, 84%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.