Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A4061
RGB
42, 64, 97
HSL
216, 40%, 27%
HSB
216, 57%, 38%
CMYK
57, 34, 0, 62
LAB
26, -1, -23
LCH
26, 23, 269
OKLCH
0.37, 0.06, 258
XYZ
5, 5, 12
LUV
26, -10, -27
HWB
216, 16%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.