Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
2A40A2
RGB
42, 64, 162
HSL
229, 59%, 40%
HSB
229, 74%, 64%
CMYK
74, 60, 0, 36
LAB
30, 20, -57
LCH
30, 60, 289
OKLCH
0.42, 0.16, 269
XYZ
9, 7, 35
LUV
30, -10, -73
HWB
229, 16%, 36%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.