Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A4E72
RGB
42, 78, 114
HSL
210, 46%, 31%
HSB
210, 63%, 45%
CMYK
63, 32, 0, 55
LAB
32, -4, -25
LCH
32, 25, 261
OKLCH
0.41, 0.07, 250
XYZ
7, 7, 17
LUV
32, -14, -32
HWB
210, 16%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.