Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A568B
RGB
42, 86, 139
HSL
213, 54%, 35%
HSB
213, 70%, 55%
CMYK
70, 38, 0, 45
LAB
36, -1, -35
LCH
36, 35, 268
OKLCH
0.45, 0.10, 254
XYZ
9, 9, 26
LUV
36, -17, -47
HWB
213, 16%, 45%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.