Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A579C
RGB
42, 87, 156
HSL
216, 58%, 39%
HSB
216, 73%, 61%
CMYK
73, 44, 0, 39
LAB
37, 3, -43
LCH
37, 43, 274
OKLCH
0.46, 0.12, 259
XYZ
10, 10, 33
LUV
37, -17, -59
HWB
216, 16%, 39%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.