Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A5D98
RGB
42, 93, 152
HSL
212, 57%, 38%
HSB
212, 72%, 60%
CMYK
72, 39, 0, 40
LAB
38, -1, -38
LCH
38, 38, 268
OKLCH
0.47, 0.11, 254
XYZ
11, 11, 31
LUV
38, -19, -53
HWB
212, 16%, 40%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.