Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A5E69
RGB
42, 94, 105
HSL
190, 43%, 29%
HSB
190, 60%, 41%
CMYK
60, 10, 0, 59
LAB
37, -15, -12
LCH
37, 19, 218
OKLCH
0.45, 0.06, 213
XYZ
8, 10, 15
LUV
37, -21, -14
HWB
190, 16%, 59%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.