Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A5F97
RGB
42, 95, 151
HSL
211, 56%, 38%
HSB
211, 72%, 59%
CMYK
72, 37, 0, 41
LAB
39, -3, -36
LCH
39, 37, 265
OKLCH
0.48, 0.11, 252
XYZ
11, 11, 31
LUV
39, -19, -51
HWB
211, 16%, 41%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.