Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A6487
RGB
42, 100, 135
HSL
203, 53%, 35%
HSB
203, 69%, 53%
CMYK
69, 26, 0, 47
LAB
40, -10, -25
LCH
40, 28, 248
OKLCH
0.48, 0.08, 238
XYZ
10, 11, 25
LUV
40, -22, -34
HWB
203, 16%, 47%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.