Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A666D
RGB
42, 102, 109
HSL
186, 44%, 30%
HSB
186, 61%, 43%
CMYK
61, 6, 0, 57
LAB
40, -18, -10
LCH
40, 21, 209
OKLCH
0.47, 0.06, 206
XYZ
8, 11, 16
LUV
40, -24, -11
HWB
186, 16%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.