Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A6672
RGB
42, 102, 114
HSL
190, 46%, 31%
HSB
190, 63%, 45%
CMYK
63, 11, 0, 55
LAB
40, -17, -13
LCH
40, 22, 217
OKLCH
0.48, 0.06, 213
XYZ
9, 11, 18
LUV
40, -24, -15
HWB
190, 16%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.