Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A67AE
RGB
42, 103, 174
HSL
212, 61%, 42%
HSB
212, 76%, 68%
CMYK
76, 41, 0, 32
LAB
42, 0, -44
LCH
42, 44, 269
OKLCH
0.51, 0.13, 254
XYZ
13, 13, 42
LUV
42, -21, -64
HWB
212, 16%, 32%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.