Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A68A2
RGB
42, 104, 162
HSL
209, 59%, 40%
HSB
209, 74%, 64%
CMYK
74, 36, 0, 36
LAB
42, -5, -38
LCH
42, 38, 263
OKLCH
0.51, 0.11, 250
XYZ
12, 13, 36
LUV
42, -22, -53
HWB
209, 16%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.