Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A6CB4
RGB
42, 108, 180
HSL
211, 62%, 44%
HSB
211, 77%, 71%
CMYK
77, 40, 0, 29
LAB
44, -1, -45
LCH
44, 45, 268
OKLCH
0.53, 0.13, 253
XYZ
15, 15, 45
LUV
44, -23, -65
HWB
211, 16%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.