Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A70B4
RGB
42, 112, 180
HSL
210, 62%, 44%
HSB
210, 77%, 71%
CMYK
77, 38, 0, 29
LAB
45, -4, -43
LCH
45, 43, 265
OKLCH
0.54, 0.13, 251
XYZ
15, 15, 45
LUV
45, -24, -63
HWB
210, 16%, 29%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.