Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A70C3
RGB
42, 112, 195
HSL
213, 65%, 46%
HSB
213, 78%, 76%
CMYK
78, 43, 0, 24
LAB
46, 1, -51
LCH
46, 51, 271
OKLCH
0.55, 0.15, 255
XYZ
17, 16, 54
LUV
46, -24, -74
HWB
213, 16%, 24%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.