Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A71A1
RGB
42, 113, 161
HSL
204, 59%, 40%
HSB
204, 74%, 63%
CMYK
74, 30, 0, 37
LAB
45, -10, -33
LCH
45, 34, 253
OKLCH
0.53, 0.10, 242
XYZ
13, 15, 36
LUV
45, -25, -46
HWB
204, 16%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.