Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A72CD
RGB
42, 114, 205
HSL
213, 66%, 48%
HSB
213, 80%, 80%
CMYK
80, 44, 0, 20
LAB
47, 3, -55
LCH
47, 55, 273
OKLCH
0.56, 0.16, 256
XYZ
18, 17, 60
LUV
47, -24, -81
HWB
213, 16%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.