Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A73B7
RGB
42, 115, 183
HSL
209, 63%, 44%
HSB
209, 77%, 72%
CMYK
77, 37, 0, 28
LAB
47, -4, -43
LCH
47, 43, 264
OKLCH
0.54, 0.13, 250
XYZ
16, 16, 47
LUV
47, -25, -63
HWB
209, 16%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.