Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A73EA
RGB
42, 115, 234
HSL
217, 82%, 54%
HSB
217, 82%, 92%
CMYK
82, 51, 0, 8
LAB
49, 12, -68
LCH
49, 69, 280
OKLCH
0.58, 0.19, 260
XYZ
22, 19, 80
LUV
49, -23, -102
HWB
217, 16%, 8%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.