Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A74E6
RGB
42, 116, 230
HSL
216, 79%, 53%
HSB
216, 82%, 90%
CMYK
82, 50, 0, 10
LAB
49, 10, -65
LCH
49, 66, 279
OKLCH
0.58, 0.19, 259
XYZ
21, 19, 77
LUV
49, -24, -98
HWB
216, 16%, 10%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.