Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A75BB
RGB
42, 117, 187
HSL
209, 63%, 45%
HSB
209, 78%, 73%
CMYK
78, 37, 0, 27
LAB
47, -4, -44
LCH
47, 44, 264
OKLCH
0.55, 0.13, 250
XYZ
16, 17, 49
LUV
47, -26, -65
HWB
209, 16%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.