Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A79CB
RGB
42, 121, 203
HSL
211, 66%, 48%
HSB
211, 79%, 80%
CMYK
79, 40, 0, 20
LAB
49, -2, -50
LCH
49, 50, 268
OKLCH
0.57, 0.15, 253
XYZ
19, 18, 59
LUV
49, -26, -75
HWB
211, 16%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.