Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A7BC0
RGB
42, 123, 192
HSL
208, 64%, 46%
HSB
208, 78%, 75%
CMYK
78, 36, 0, 25
LAB
49, -6, -44
LCH
49, 44, 262
OKLCH
0.57, 0.13, 248
XYZ
18, 18, 52
LUV
49, -27, -65
HWB
208, 16%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.