Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A87CA
RGB
42, 135, 202
HSL
205, 66%, 48%
HSB
205, 79%, 79%
CMYK
79, 33, 0, 21
LAB
53, -9, -43
LCH
53, 44, 258
OKLCH
0.60, 0.13, 245
XYZ
20, 22, 59
LUV
53, -31, -64
HWB
205, 16%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.