Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A87D5
RGB
42, 135, 213
HSL
207, 67%, 50%
HSB
207, 80%, 84%
CMYK
80, 37, 0, 16
LAB
54, -6, -49
LCH
54, 49, 263
OKLCH
0.61, 0.15, 249
XYZ
22, 23, 66
LUV
54, -30, -73
HWB
207, 16%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.