Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A88F0
RGB
42, 136, 240
HSL
212, 87%, 55%
HSB
212, 83%, 94%
CMYK
83, 43, 0, 6
LAB
56, 2, -61
LCH
56, 61, 271
OKLCH
0.63, 0.18, 254
XYZ
25, 24, 86
LUV
56, -29, -94
HWB
212, 16%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.