Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A91FD
RGB
42, 145, 253
HSL
211, 98%, 58%
HSB
211, 83%, 99%
CMYK
83, 43, 0, 1
LAB
59, 1, -63
LCH
59, 63, 271
OKLCH
0.65, 0.18, 254
XYZ
29, 28, 97
LUV
59, -32, -98
HWB
211, 16%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.