Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A96F7
RGB
42, 150, 247
HSL
208, 93%, 57%
HSB
208, 83%, 97%
CMYK
83, 39, 0, 3
LAB
60, -4, -58
LCH
60, 58, 266
OKLCH
0.66, 0.17, 251
XYZ
29, 29, 92
LUV
60, -34, -90
HWB
208, 16%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.