Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A9DF2
RGB
42, 157, 242
HSL
206, 88%, 56%
HSB
206, 83%, 95%
CMYK
83, 35, 0, 5
LAB
62, -9, -52
LCH
62, 53, 260
OKLCH
0.67, 0.16, 246
XYZ
29, 31, 88
LUV
62, -36, -81
HWB
206, 16%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.