Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2A9FFE
RGB
42, 159, 254
HSL
207, 99%, 58%
HSB
207, 83%, 100%
CMYK
83, 37, 0, 0
LAB
63, -7, -57
LCH
63, 57, 263
OKLCH
0.69, 0.17, 249
XYZ
31, 32, 98
LUV
63, -36, -89
HWB
207, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.