Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AA3F2
RGB
42, 163, 242
HSL
204, 88%, 56%
HSB
204, 83%, 95%
CMYK
83, 33, 0, 5
LAB
63, -12, -50
LCH
63, 51, 256
OKLCH
0.69, 0.15, 243
XYZ
30, 33, 89
LUV
63, -38, -76
HWB
204, 16%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.