Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AA7DA
RGB
42, 167, 218
HSL
197, 70%, 51%
HSB
197, 81%, 85%
CMYK
81, 23, 0, 15
LAB
64, -21, -36
LCH
64, 42, 240
OKLCH
0.69, 0.13, 231
XYZ
27, 33, 71
LUV
64, -41, -53
HWB
197, 16%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.