Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AAAF5
RGB
42, 170, 245
HSL
202, 91%, 56%
HSB
202, 83%, 96%
CMYK
83, 31, 0, 4
LAB
66, -15, -48
LCH
66, 50, 253
OKLCH
0.71, 0.15, 241
XYZ
32, 36, 92
LUV
66, -40, -74
HWB
202, 16%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.