Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AACFE
RGB
42, 172, 254
HSL
203, 99%, 58%
HSB
203, 83%, 100%
CMYK
83, 32, 0, 0
LAB
67, -13, -51
LCH
67, 53, 256
OKLCH
0.72, 0.16, 243
XYZ
34, 37, 99
LUV
67, -40, -80
HWB
203, 16%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.