Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AB3DE
RGB
42, 179, 222
HSL
194, 73%, 52%
HSB
194, 81%, 87%
CMYK
81, 19, 0, 13
LAB
67, -25, -32
LCH
67, 41, 232
OKLCH
0.72, 0.13, 225
XYZ
30, 38, 75
LUV
67, -45, -47
HWB
194, 16%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.