Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
2AB7EF
RGB
42, 183, 239
HSL
197, 86%, 55%
HSB
197, 82%, 94%
CMYK
82, 23, 0, 6
LAB
69, -23, -39
LCH
69, 45, 240
OKLCH
0.73, 0.14, 231
XYZ
33, 41, 88
LUV
69, -45, -58
HWB
197, 16%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.