Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2B0000
RGB
43, 0, 0
HSL
0, 100%, 8%
HSB
0, 100%, 17%
CMYK
0, 100, 100, 83
LAB
5, 21, 8
LCH
5, 22, 20
OKLCH
0.18, 0.07, 29
XYZ
1, 1, 0
LUV
5, 16, 3
HWB
0, 0%, 83%
Pantone
Black C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.