Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
2B0908
RGB
43, 9, 8
HSL
2, 69%, 10%
HSB
2, 81%, 17%
CMYK
0, 79, 81, 83
LAB
7, 18, 7
LCH
7, 19, 22
OKLCH
0.20, 0.06, 25
XYZ
1, 1, 0
LUV
7, 13, 3
HWB
2, 3%, 83%
Pantone
Black C
Harmonies
Shades & tints
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